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Facebook Investing $1 Billion for Creators

Say hello to bonuses!!

Facebook is introducing bonus programs that will reward a wide variety of creators for sharing great content that people enjoy. Bonuses will also help creators understand which content performs best for them.

Bonuses available now

The first bonus opportunities on Facebook, available by invitation now, help creators earn more while learning how to create content that can be monetized.


The In-Stream bonus pays an earnings bonus over the next four months to select video creators using in-stream ads.

Stars bonus: Facebook is expanding its Stars Challenges program to include select gaming creators. Participating video and gaming creators will receive a monthly bonus for hitting specific Stars milestones over the next three months.


How Facebook is thinking about bonus programs:

Facebook wants to be transparent as they develop these programs so it’s clear where and how you can earn. To do so, Facebook will follow a set of principles to guide how our bonus programs distribute the investment:

Authentic: Designed to reward creators who are creating original and high-quality content that people enjoy. Attainable: Developed to support creators of all sizes across a wide range of verticals, with earning opportunities for a variety of content on our apps. Simple and Actionable: Easy-to-understand requirements that creators can take action on to help them grow their businesses.