Every year, tech enthusiasts, industry leaders, and curious minds converge at the Consumer Electronics Show (CES), organized by the Consumer Technology Association (CTA). CES is the ultimate playground for innovation, showcasing the latest and greatest in technology that promises to shape our future. From futuristic gadgets to mind-bending demos, CES offers a glimpse into the cutting-edge advancements that will soon become an integral part of our daily lives.
Our Creator Lyfe members had the pleasure of covering media for CES and we must admit it was an amazing experience. The event is held for 4 days and on Day 1 we spent most of our time connecting with brands that had different products at their booth. As a creator, we think it is so important to network and get to know these brands because it can lead to a brand deal. One of the companies that we had the pleasure of speaking to was SPOTTER. Spotter is an investment company that has granted over 800 million dollars to content creators. Some of our creators introduced themselves to Spotter's marketing team to get more insight into what the company plans to do for 2024.
Day 2 we attended several panel discussions including one with TikToker Leenda Dong. Influencer Leenda talked about her journey to reaching over 17 million followers on TikTok. Here are some of the replays from the panels we attended in person:
TikToker Leenda Dong interview: https://videos.ces.tech/detail/video/6344776504112/behind-the-scenes-with-tiktok-star-leenda-dong?autoStart=true&q=tiktok
Creators & Collabs with Brands: https://videos.ces.tech/detail/video/6344813982112/creators-collabs-for-brands?autoStart=true&q=creators
How Brands Are Embracing Content Creators as Marketing Partners: https://videos.ces.tech/detail/video/6344781247112/how-brands-are-embracing-content-creators-as-marketing-partners?autoStart=true&q=creator
Masterclass - How to Maximize Social Media Exposure for Your Start-Up: https://videos.ces.tech/detail/video/6345080013112/masterclass-how-to-maximize-social-media-exposure-for-your-startup?autoStart=true&q=social%20media
Now, let's get into how you can prepare yourself for next year at CES.
View the CES map before attending the event so you don't get lost. If you can, try meeting with other creators.
If you are traveling from a different state then we suggest getting a hotel on the Las Vegas strip to make it convenient. Since one of our content homes is nearby, we ended up driving to the event, parked, and paid a fee of $18.00.
Make sure you dress comfortably and wear some really good comfortable shoes. If you plan on being at this event for 6+ hours a day like we did then be prepared to walk miles (lol).
Eat a great meal before attending this event. This event is huge and if you're on the main floor checking out demos you won't be near the food so make sure to eat before you attend this event. You can also bring snacks with you at this event (CES doesn't mind).
Have your business cards ready! This can be digital or physical business cards. This is good to have when connecting with brands or other creators.
Make sure to look into some of the after-events/parties during CES week. There are 100's of them happening at once so it would be impossible for you to do everything.
Check out some our of images taken at CES with our Creator Lyfe members: